SMS Consent & Opt-In Disclosure

Overview

PawReport is a service used by pet care facilities (dog daycares, boarding kennels, dog walkers, groomers, and trainers) to send SMS report cards to the pet owners who use those facilities. Every SMS recipient is a pet owner who has provided their phone number directly to a facility and has explicitly agreed to receive these messages. PawReport does not buy, rent, or scrape phone numbers, and does not send messages to anyone who has not opted in through a participating facility.

How pet owners opt in

PawReport uses a double opt-in flow combining in-person verbal consent at the facility with an automated verification SMS that the pet owner must confirm by reply. No SMS report cards are sent until the pet owner has explicitly confirmed via reply-YES from their own phone. The flow is identical at every facility using PawReport:

1. The pet owner brings their pet to the facility for enrollment, intake, or a check-in for daycare, boarding, grooming, training, or walking services.
2. Facility staff request the pet owner's mobile phone number as part of the standard intake or check-in form.
3. Facility staff verbally inform the pet owner that PawReport will be used to send SMS report cards about their pet's visits, that there is no charge from PawReport for these messages (carrier message and data rates may apply), and that the pet owner can reply STOP at any time to opt out.
4. The pet owner provides their phone number knowingly and voluntarily as the contact method for these messages. Pet owners who do not want to receive SMS may decline at this point and provide an alternative contact method (email or in-person updates) — there is no requirement to enroll in SMS to use the facility.
5. Facility staff save the phone number in PawReport as part of the pet's profile. PawReport immediately sends a one-time verification SMS to that phone number (see sample below). No further SMS will be sent until the pet owner explicitly confirms.
6. The pet owner confirms by replying YES to the verification SMS. PawReport records the verification timestamp on the pet's profile. From that point forward — and only from that point forward — the pet owner will receive SMS report cards about their own pet from that specific facility. If the pet owner does not reply, no report cards will be sent. If the pet owner replies STOP, the number is permanently opted out.

Verification SMS the pet owner receives

Immediately after the facility saves the phone number, the pet owner receives this one-time SMS:

If the pet owner does not reply within 24 hours, PawReport sends one automated reminder using the same message. If they still have not replied within 48 hours, the verification request expires and no further messages are sent unless the facility re-initiates the flow.

When the pet owner replies YES, PawReport sends a one-time confirmation:

Only after this confirmation does PawReport begin sending report card SMS messages.

Sample intake form language used by PawReport facilities

The following is the recommended language facilities use during intake. PawReport provides this script to all its facility customers as the standard opt-in disclosure:

Sample verbal disclosure script used at check-in

Consent is captured by the facility at the time of enrollment or check-in and recorded in the pet's PawReport profile. PawReport does not begin sending SMS messages to a phone number until a participating facility has captured the pet owner's consent through one of these flows.

What pet owners receive

SMS recipients receive only transactional messages directly related to their own pet's visits at the facility where they enrolled. Messages fall into exactly three categories:

• Verification SMS — one-time message sent when a phone number is first added to PawReport, asking the pet owner to reply YES to confirm consent. Sent at most twice per phone number (initial + one 24h reminder). Pet owners must reply YES before any other SMS is sent.
• Report card SMS — sent after a visit (daycare day, boarding stay, walk, grooming session, or training session). Contains the pet's name, the facility's name, and a link to a web page showing the full report. Example: "Hi Sarah — here's how Milo did at Sunny Paws today: https://pawreport.co/r/abc123"
• Review request SMS — sent once after the pet's final visit of a stay (typically a few hours after the report card SMS), asking the pet owner to leave a Google review for the facility. Includes a direct link to the facility's Google review page. Pet owners who do not click are not contacted again about reviews.

PawReport does not send marketing messages, promotional offers, third-party content, list-rental messages, or messages unrelated to the pet owner's specific pet at their specific facility. Every SMS PawReport sends is a transactional update tied to a real visit by the recipient's own pet.

Message frequency

Frequency depends on how often the pet owner brings their pet to the facility. A typical pet owner receives 1 to 5 messages per week per pet while their pet is actively visiting, and zero messages during periods when the pet is not visiting. There is no minimum or maximum — messages map 1:1 to actual visits.

How to opt out (STOP)

SMS recipients can reply STOP to any PawReport SMS at any time to opt out. Opt-out is honored:

• Immediately — no further messages will be sent after the STOP reply is received
• Globally — across all facilities using PawReport, not just the facility that sent the most recent message
• Permanently — the phone number cannot be re-added by any facility unless the pet owner explicitly opts back in by replying START or UNSTOP

Other recognized opt-out keywords: CANCEL, END, QUIT, UNSUBSCRIBE, REVOKE, OPTOUT, STOPALL.

After opting out, the recipient will receive one final confirmation message: "You have successfully been unsubscribed. You will not receive any more messages from this number. Reply START to resubscribe."

How to get help (HELP)

SMS recipients can reply HELP or INFO at any time to receive contact information for support. The auto-reply contains: "Reply STOP to unsubscribe. Msg&Data Rates May Apply."

Additional support is available at support@pawreport.co.

What PawReport does not do

• PawReport does not rent, buy, scrape, or otherwise acquire phone numbers from third-party sources
• PawReport does not share phone numbers with third parties, advertisers, data brokers, or marketing platforms
• PawReport does not send marketing messages, promotional offers, sweepstakes, contests, or unrelated content of any kind
• PawReport does not allow facilities to send SMS to numbers that have not opted in through the documented intake flow
• PawReport does not permit recipients to be re-added once they have opted out

Facility obligations

Pet care facilities using PawReport agree, as part of their Terms of Service, to obtain explicit consent from each pet owner before adding their phone number to a pet's profile. Specifically, facilities confirm that:

• The pet owner provided their phone number voluntarily during enrollment or check-in
• Facility staff verbally informed the pet owner of the purpose of the SMS messages, the typical frequency, and the opt-out mechanism (STOP)
• The pet owner had a meaningful opportunity to decline and provide an alternative contact method instead
• The facility will honor opt-out requests promptly and will not re-add a recipient who has opted out
• The facility will not use PawReport's SMS features for marketing, promotional content, or messages unrelated to a specific pet's care

Facilities that violate these obligations are subject to immediate suspension of SMS sending privileges and potential termination of their PawReport account.

Carrier compliance

PawReport sends SMS through Twilio under a registered A2P 10DLC campaign that is reviewed and approved by mobile carriers in the United States. All messages comply with the CTIA Messaging Principles and Best Practices and the Telephone Consumer Protection Act (TCPA).

Pet care facilities that operate outside the United States may be subject to additional local consent requirements (such as GDPR in the European Union or PIPEDA in Canada). Facilities are responsible for ensuring their use of PawReport complies with applicable laws in their jurisdiction.

Questions

For questions about this SMS consent flow, contact support@pawreport.co. For pet owners who want to confirm whether their phone number is enrolled in PawReport SMS, contact the pet care facility directly.